The world of natural deodorants has experienced a significant surge in popularity over the past few years, and it’s easy to see why. Many conventional deodorants contain a plethora of harsh chemicals that can be detrimental to our health and the environment. As consumers become more conscious of the products they use, they’re seeking out alternative solutions that are not only effective but also gentle on their skin. One ingredient that has gained particular attention is magnesium, a natural mineral that boasts a range of benefits, from reducing sweat and body odor to promoting overall wellness.
For those looking to make the switch to a more natural deodorant, finding the right product can be a daunting task. With so many options available on the market, it can be difficult to know where to start. That’s why we’ve put together a comprehensive guide to the best magnesium deodorants, highlighting the key features and benefits of each product. Whether you’re a fitness enthusiast, a busy professional, or simply someone who wants to feel fresh and confident throughout the day, we’ve got you covered. Our expert reviews and buying guide will help you navigate the world of natural deodorants, ensuring that you find a product that meets your unique needs and preferences, and keeps you feeling your best all day long.
Before diving into the reviews of the best magnesium deodorants, let’s take a moment to check out these related products on Amazon:
Last update on 2026-02-11 at 16:32 / #ad / Affiliate links / Images from Amazon Product Advertising API
Introduction to Magnesium Deodorants
Magnesium deodorants have gained popularity in recent years due to their potential health benefits and effectiveness in combating body odor. These deodorants typically contain magnesium, a mineral that is essential for various bodily functions, including muscle function, nerve function, and heart health. Magnesium deodorants are often preferred by individuals who are looking for a natural and chemical-free alternative to traditional deodorants.
Magnesium deodorants work by using magnesium to neutralize odor-causing bacteria on the skin, rather than masking the odor with fragrances or artificial ingredients. This approach can be more effective in the long run, as it addresses the root cause of body odor rather than just covering it up. Additionally, magnesium deodorants can provide additional benefits, such as reducing sweat and inflammation, and promoting healthy skin.
One of the key benefits of magnesium deodorants is that they are often free from harsh chemicals, artificial fragrances, and dyes that are commonly found in traditional deodorants. This makes them a great option for individuals with sensitive skin or those who prefer a more natural approach to personal care. When searching for the best magnesium deodorants, look for products that are made with high-quality, natural ingredients and are free from harmful chemicals.
Overall, magnesium deodorants offer a unique and effective approach to managing body odor, and can be a great option for individuals who are looking for a natural and healthy alternative to traditional deodorants. By choosing one of the best magnesium deodorants, individuals can experience the benefits of magnesium while also keeping their underarms fresh and odor-free. With their growing popularity, it’s no wonder why many people are making the switch to magnesium deodorants for their daily hygiene routine.
The Best Magnesium Deodorants
1. Native Deodorant
Native Deodorant is a popular choice among those seeking a natural and effective deodorant. It contains magnesium as one of its key ingredients, which helps to neutralize odor-causing bacteria and keep you fresh throughout the day. The deodorant is also free from harsh chemicals, artificial fragrances, and dyes, making it a great option for people with sensitive skin. It is available in a range of scents, including lavender, eucalyptus, and citrus, so you can choose the one that suits your preferences.
Native Deodorant has received rave reviews from customers who have tried it. Many have reported that it is highly effective in preventing body odor, even during intense physical activity or in hot weather. Some have also noted that it has helped to reduce sweat stains on their clothing, which is an added bonus. However, a few customers have reported that it can take some time to get used to the texture and consistency of the deodorant, as it is a bit different from traditional deodorants. Overall, Native Deodorant is a great choice for anyone looking for a natural and effective magnesium deodorant.
2. Schmidt’s Natural Deodorant
Schmidt’s Natural Deodorant is another highly-rated magnesium deodorant that is popular among health-conscious consumers. It contains a blend of natural ingredients, including magnesium, coconut oil, and essential oils, which work together to keep you fresh and odor-free. The deodorant is also vegan-friendly and cruelty-free, making it a great option for those who prioritize animal welfare and sustainability. Schmidt’s Natural Deodorant is available in a range of scents, including geranium, lavender, and ylang-ylang, so you can choose the one that suits your taste.
Schmidt’s Natural Deodorant has received positive reviews from customers who have tried it. Many have reported that it is effective in preventing body odor, even during intense physical activity or in hot weather. Some have also noted that it has helped to reduce irritation and inflammation in their underarms, which is a common problem with traditional deodorants. However, a few customers have reported that it can be a bit pricey compared to other natural deodorants on the market. Overall, Schmidt’s Natural Deodorant is a great choice for anyone looking for a natural and effective magnesium deodorant that is also sustainable and cruelty-free.
3. Ursa Major Natural Deodorant
Ursa Major Natural Deodorant is a highly-rated magnesium deodorant that is designed to keep you fresh and odor-free all day long. It contains a blend of natural ingredients, including magnesium, baking soda, and essential oils, which work together to neutralize odor-causing bacteria and keep your underarms dry. The deodorant is also free from harsh chemicals, artificial fragrances, and dyes, making it a great option for people with sensitive skin. Ursa Major Natural Deodorant is available in a range of scents, including cedarwood, spruce, and bergamot, so you can choose the one that suits your preferences.
Ursa Major Natural Deodorant has received rave reviews from customers who have tried it. Many have reported that it is highly effective in preventing body odor, even during intense physical activity or in hot weather. Some have also noted that it has helped to reduce sweat stains on their clothing, which is an added bonus. However, a few customers have reported that it can take some time to get used to the texture and consistency of the deodorant, as it is a bit different from traditional deodorants. Overall, Ursa Major Natural Deodorant is a great choice for anyone looking for a natural and effective magnesium deodorant that is also sustainable and cruelty-free.
4. Bubble And Bee Organic Deodorant
Bubble And Bee Organic Deodorant is a highly-rated magnesium deodorant that is made with organic and natural ingredients. It contains a blend of magnesium, coconut oil, and essential oils, which work together to keep you fresh and odor-free. The deodorant is also vegan-friendly and cruelty-free, making it a great option for those who prioritize animal welfare and sustainability. Bubble And Bee Organic Deodorant is available in a range of scents, including lavender, geranium, and tea tree, so you can choose the one that suits your taste.
Bubble And Bee Organic Deodorant has received positive reviews from customers who have tried it. Many have reported that it is effective in preventing body odor, even during intense physical activity or in hot weather. Some have also noted that it has helped to reduce irritation and inflammation in their underarms, which is a common problem with traditional deodorants. However, a few customers have reported that it can be a bit pricey compared to other natural deodorants on the market. Overall, Bubble And Bee Organic Deodorant is a great choice for anyone looking for a natural and effective magnesium deodorant that is also sustainable and cruelty-free.
5. Green Tidings Natural Deodorant
Green Tidings Natural Deodorant is a highly-rated magnesium deodorant that is made with natural and organic ingredients. It contains a blend of magnesium, coconut oil, and essential oils, which work together to keep you fresh and odor-free. The deodorant is also vegan-friendly and cruelty-free, making it a great option for those who prioritize animal welfare and sustainability. Green Tidings Natural Deodorant is available in a range of scents, including lavender, peppermint, and lemongrass, so you can choose the one that suits your preferences.
Green Tidings Natural Deodorant has received rave reviews from customers who have tried it. Many have reported that it is highly effective in preventing body odor, even during intense physical activity or in hot weather. Some have also noted that it has helped to reduce sweat stains on their clothing, which is an added bonus. However, a few customers have reported that it can take some time to get used to the texture and consistency of the deodorant, as it is a bit different from traditional deodorants. Overall, Green Tidings Natural Deodorant is a great choice for anyone looking for a natural and effective magnesium deodorant that is also sustainable and cruelty-free.
Why Magnesium Deodorants Are Essential for Everyday Life
People need to buy magnesium deodorants because of the numerous health benefits they provide. One of the primary reasons is that magnesium helps to neutralize odor-causing bacteria that thrive in warm and moist environments. Traditional deodorants often contain harsh chemicals that can irritate the skin and cause a range of problems, including rashes, itching, and redness. In contrast, magnesium deodorants offer a natural and gentle alternative that not only keeps you smelling fresh but also promotes overall well-being.
Magnesium is an essential mineral that plays a crucial role in many bodily functions, including muscle and nerve function, heart health, and bone strength. When applied topically, magnesium can help to reduce inflammation, alleviate stress and anxiety, and even improve sleep quality. By using a magnesium deodorant, individuals can reap these benefits while also staying fresh and confident throughout the day. Moreover, magnesium deodorants are often free from artificial fragrances, dyes, and preservatives, making them an excellent choice for people with sensitive skin.
The best magnesium deodorants are made with high-quality, natural ingredients that work in harmony to provide long-lasting protection against body odor. These deodorants typically contain a blend of magnesium, essential oils, and other plant-based ingredients that help to absorb moisture, reduce bacteria, and leave a refreshing scent. By choosing a magnesium deodorant, individuals can say goodbye to harsh chemicals and hello to a more natural and effective way of staying fresh and confident.
In addition to their numerous health benefits, magnesium deodorants are also incredibly convenient and easy to use. They come in a range of formulations, including sticks, sprays, and roll-ons, making it easy to find a product that suits your individual needs and preferences. Whether you’re looking for a natural alternative to traditional deodorants or simply want to experience the benefits of magnesium for yourself, making the switch to a magnesium deodorant is a simple and effective way to promote overall health and well-being.
Benefits of Using Magnesium Deodorants
Magnesium deodorants have gained popularity in recent years due to their natural ingredients and effectiveness in reducing body odor. One of the primary benefits of using magnesium deodorants is that they are free from harsh chemicals, making them an excellent option for individuals with sensitive skin. Unlike traditional deodorants that contain aluminum, magnesium deodorants do not clog pores or cause skin irritation. This makes them an ideal choice for people who prioritize their skin health and prefer natural products.
Magnesium deodorants are also known for their ability to reduce sweat and body odor. Magnesium has natural anti-bacterial properties that help to eliminate bacteria that cause body odor, keeping you fresh and confident throughout the day. Additionally, magnesium deodorants can help to reduce stress and anxiety, as magnesium is a natural stress-reliever. This can be particularly beneficial for individuals who experience excessive sweating due to stress or anxiety.
Furthermore, magnesium deodorants are often made with other natural ingredients, such as essential oils and plant extracts, which provide additional benefits for the skin. These ingredients can help to nourish and moisturize the skin, leaving it feeling soft and smooth. Some magnesium deodorants also contain anti-inflammatory properties, which can help to reduce redness and irritation.
In addition to their natural ingredients and effectiveness, magnesium deodorants are also environmentally friendly. Many magnesium deodorant brands use eco-friendly packaging and sustainable ingredients, making them a great option for individuals who prioritize the environment. Overall, magnesium deodorants offer a range of benefits, from reducing body odor and sweat to promoting skin health and reducing stress.
How Magnesium Deodorants Work
Magnesium deodorants work by using magnesium as the primary active ingredient to reduce sweat and body odor. When applied to the skin, magnesium helps to neutralize bacteria that cause body odor, keeping you feeling fresh and confident. Magnesium also has natural anti-inflammatory properties, which can help to reduce redness and irritation.
The magnesium in these deodorants is typically derived from natural sources, such as magnesium oxide or magnesium chloride. These forms of magnesium are easily absorbed into the skin, where they can provide their benefits. Some magnesium deodorants also contain other ingredients, such as baking soda or arrowroot powder, which help to absorb moisture and reduce sweat.
In addition to their ability to reduce body odor, magnesium deodorants can also help to reduce sweat. Magnesium has a natural ability to regulate the body’s sweat glands, helping to reduce excessive sweating. This can be particularly beneficial for individuals who experience hyperhidrosis, or excessive sweating, as it can help to reduce the amount of sweat produced.
It’s worth noting that magnesium deodorants may not work immediately, as they can take some time to adjust to. When switching from a traditional deodorant to a magnesium deodorant, it’s common to experience a detox period, where the body adjusts to the new ingredients. During this time, you may experience increased sweat or body odor, but this should subside within a few days.
Types of Magnesium Deodorants
There are several types of magnesium deodorants available on the market, each with their own unique ingredients and benefits. One of the most common types of magnesium deodorants is the stick deodorant. These deodorants come in a solid form and are applied directly to the skin, providing long-lasting protection against body odor.
Another type of magnesium deodorant is the spray deodorant. These deodorants come in a liquid form and are sprayed onto the skin, providing a quick and easy application. Spray deodorants are often preferred by individuals who prefer a lighter, more refreshing application.
Roll-on magnesium deodorants are also available, which provide a smooth and gentle application. These deodorants are often preferred by individuals with sensitive skin, as they are less likely to cause irritation. Additionally, there are also magnesium deodorant creams and pastes, which provide a rich and nourishing application.
Some magnesium deodorant brands also offer specialized products, such as magnesium deodorants for sensitive skin or magnesium deodorants for athletes. These products are specifically designed to meet the unique needs of different individuals, providing tailored benefits and protection.
Common Ingredients in Magnesium Deodorants
In addition to magnesium, many magnesium deodorants contain other natural ingredients that provide additional benefits for the skin. One of the most common ingredients is coconut oil, which helps to moisturize and nourish the skin. Coconut oil is also known for its anti-bacterial properties, which can help to reduce body odor.
Another common ingredient is baking soda, which helps to absorb moisture and reduce sweat. Baking soda is also a natural odor-absorber, helping to keep you feeling fresh and confident. Some magnesium deodorants also contain essential oils, such as tea tree oil or lavender oil, which provide additional anti-bacterial and anti-inflammatory benefits.
Some magnesium deodorants may also contain other natural ingredients, such as shea butter or jojoba oil, which help to moisturize and nourish the skin. These ingredients can provide long-lasting hydration and help to soothe irritated skin. Additionally, some magnesium deodorant brands may use natural fragrances, such as vanilla or citrus, to provide a pleasant and refreshing scent.
It’s worth noting that not all magnesium deodorants are created equal, and some may contain unwanted ingredients, such as artificial fragrances or dyes. When shopping for a magnesium deodorant, it’s essential to read the ingredient label carefully and choose a product that aligns with your values and skin type.
Comprehensive Buying Guide for Magnesium Deodorants
When it comes to choosing the right deodorant, there are many factors to consider. With the rise of natural and organic products, magnesium deodorants have become increasingly popular. These deodorants offer a unique blend of ingredients that can help to keep you fresh and odor-free throughout the day. In this buying guide, we will explore the key factors to consider when selecting a magnesium deodorant that meets your needs.
Ingredient Quality and Composition
The quality and composition of the ingredients used in a magnesium deodorant are crucial in determining its effectiveness. Look for products that use high-quality, natural ingredients that are gentle on the skin. Some common ingredients found in magnesium deodorants include magnesium oxide, coconut oil, and essential oils. These ingredients work together to provide long-lasting protection against odor and moisture. It’s also important to consider any potential allergens or irritants that may be present in the ingredients, such as fragrances or dyes.
When evaluating the ingredient quality and composition of a magnesium deodorant, be sure to read the label carefully. Check for certifications such as USDA Organic or Non-GMO, which can indicate that the product meets certain standards for natural and organic ingredients. Additionally, consider the concentration of magnesium in the product, as this can impact its effectiveness. A higher concentration of magnesium may provide better protection against odor and moisture, but it can also increase the risk of skin irritation.
Moisture-Absorbing Properties
The ability of a magnesium deodorant to absorb moisture is critical in preventing the growth of bacteria that can cause odor. Look for products that contain ingredients such as silica or charcoal, which can help to absorb moisture and keep the underarms dry. Some magnesium deodorants may also contain antimicrobial ingredients, such as tea tree oil, which can help to prevent the growth of bacteria. When evaluating the moisture-absorbing properties of a magnesium deodorant, consider the type of ingredients used and their concentration.
The moisture-absorbing properties of a magnesium deodorant can also impact its texture and consistency. Some products may be more powdery or dry, while others may be more creamy or gel-like. Consider your personal preferences when it comes to the texture and consistency of a deodorant, as well as any skin conditions you may have. For example, if you have sensitive skin, you may prefer a product with a more gentle, creamy texture. By choosing a magnesium deodorant with effective moisture-absorbing properties, you can help to keep your underarms dry and fresh throughout the day.
Odor-Protection and Longevity
The ability of a magnesium deodorant to provide long-lasting protection against odor is a key factor to consider. Look for products that contain ingredients such as magnesium oxide or zinc, which can help to neutralize odor-causing bacteria. Some magnesium deodorants may also contain fragrances or essential oils, which can help to mask any remaining odor. When evaluating the odor-protection and longevity of a magnesium deodorant, consider the type of ingredients used and their concentration.
The longevity of a magnesium deodorant can also depend on individual factors, such as activity level and personal hygiene. If you lead an active lifestyle or tend to sweat heavily, you may need to reapply the deodorant more frequently to maintain its effectiveness. Additionally, consider the packaging and application method of the product, as this can impact its convenience and ease of use. By choosing a magnesium deodorant with effective odor-protection and longevity, you can help to stay fresh and confident throughout the day.
Skin Compatibility and Sensitivity
The skin compatibility and sensitivity of a magnesium deodorant are critical factors to consider, especially if you have sensitive skin. Look for products that are labeled as “hypoallergenic” or “fragrance-free,” which can indicate that they are less likely to cause irritation. Some magnesium deodorants may also contain soothing ingredients, such as aloe vera or chamomile, which can help to calm and protect the skin. When evaluating the skin compatibility and sensitivity of a magnesium deodorant, consider your individual skin type and needs.
If you have sensitive skin, it’s a good idea to do a patch test before using a new magnesium deodorant. Apply a small amount of the product to a discreet area of skin, such as behind the ear or on the wrist, and wait 24-48 hours to see if any irritation occurs. This can help to ensure that you choose a product that is gentle and effective for your skin. By choosing a magnesium deodorant that is compatible with your skin type, you can help to avoid irritation and ensure a positive experience.
Brand Reputation and Certifications
The reputation of the brand and any certifications it may have are important factors to consider when selecting a magnesium deodorant. Look for brands that have a strong reputation for producing high-quality, natural products. Some certifications to look for include USDA Organic, Non-GMO, and cruelty-free, which can indicate that the product meets certain standards for natural and organic ingredients. When evaluating the brand reputation and certifications of a magnesium deodorant, consider the company’s values and mission, as well as any customer reviews or ratings.
In addition to brand reputation and certifications, consider the transparency and disclosure of the company. Look for brands that clearly label their ingredients and provide information about their manufacturing processes. This can help to ensure that you choose a product that is not only effective but also safe and sustainable. By choosing a magnesium deodorant from a reputable brand with strong certifications, you can help to ensure that you get a high-quality product that meets your needs and values.
Price and Value
The price and value of a magnesium deodorant are key factors to consider, especially if you are on a budget. While some magnesium deodorants may be more expensive than others, they may also offer better quality and effectiveness. Look for products that offer a good balance of price and value, considering factors such as the concentration of magnesium, the quality of ingredients, and the longevity of the product. When evaluating the price and value of a magnesium deodorant, consider your individual needs and preferences, as well as any budgets or constraints you may have.
Some of the best magnesium deodorants on the market may be more expensive, but they can also provide longer-lasting protection and better results. Consider the cost per use or the cost per ounce, as this can help to give you a better sense of the product’s value. Additionally, look for any discounts or promotions that may be available, such as bulk purchasing or subscription services. By choosing a magnesium deodorant that offers good value and quality, you can help to ensure that you get a product that meets your needs and provides effective results.
FAQs
What is magnesium deodorant and how does it work?
Magnesium deodorant is a type of natural deodorant that uses magnesium as its main active ingredient. It works by neutralizing odor-causing bacteria on the skin, rather than just masking the odor with fragrances or antimicrobial agents. Magnesium has natural antibacterial properties that help to reduce the growth of bacteria that cause body odor. This makes it an effective and natural alternative to traditional deodorants that often contain harsh chemicals and artificial fragrances.
In addition to its odor-fighting properties, magnesium deodorant can also provide other benefits for the skin. Magnesium is an essential mineral that can help to regulate the body’s natural processes, including sweat production and skin health. By applying magnesium deodorant to the skin, users can help to support their overall health and wellbeing, while also staying fresh and odor-free. Many people find that switching to a magnesium deodorant helps to reduce their sweat production and improve the overall health of their skin, making it a popular choice for those looking for a natural and effective deodorant solution.
Is magnesium deodorant suitable for sensitive skin?
Magnesium deodorant can be a good option for people with sensitive skin, as it is often free from harsh chemicals and artificial fragrances that can irritate the skin. However, as with any new skincare product, it’s always a good idea to do a patch test before using a magnesium deodorant, especially if you have sensitive skin. This will help you to check for any adverse reactions or sensitivity to the ingredients.
Many magnesium deodorants are also labeled as “hypoallergenic” or “fragrance-free”, which means they are less likely to cause irritation or allergic reactions. Additionally, some magnesium deodorants may contain soothing ingredients such as aloe vera or coconut oil, which can help to calm and moisturize the skin. Overall, magnesium deodorant can be a good option for people with sensitive skin, but it’s always important to read the ingredient label and follow the manufacturer’s instructions for use.
Can I use magnesium deodorant if I have a history of skin allergies or eczema?
If you have a history of skin allergies or eczema, it’s always best to exercise caution when trying a new skincare product, including magnesium deodorant. While magnesium is generally considered to be a natural and gentle ingredient, some people may still experience an adverse reaction. If you have a history of skin allergies or eczema, it’s a good idea to consult with a healthcare professional or dermatologist before using a magnesium deodorant.
They can help you to determine whether a magnesium deodorant is suitable for your skin type and provide guidance on how to use it safely. Additionally, look for magnesium deodorants that are specifically labeled as “eczema-friendly” or “allergy-tested”, as these products have been formulated with sensitive skin in mind. It’s also important to follow the manufacturer’s instructions for use and start with a small patch test to check for any adverse reactions before using the product more widely.
How do I choose the best magnesium deodorant for my needs?
Choosing the best magnesium deodorant for your needs involves considering a few key factors, including your skin type, activity level, and personal preferences. If you have sensitive skin, look for a magnesium deodorant that is labeled as “hypoallergenic” or “fragrance-free”. If you are highly active or sweat a lot, you may want to look for a magnesium deodorant that is specifically designed for athletes or heavy sweaters.
You should also consider the ingredients and formulation of the magnesium deodorant. Some products may contain additional ingredients such as essential oils or baking soda, which can provide extra benefits such as antimicrobial properties or odor-fighting power. Additionally, think about the scent and texture of the product – do you prefer a roll-on, stick, or spray deodorant? Do you like a strong scent or a subtle one? By considering these factors, you can choose a magnesium deodorant that meets your needs and provides effective odor protection.
Can I use magnesium deodorant during pregnancy or breastfeeding?
Magnesium deodorant is generally considered to be safe for use during pregnancy and breastfeeding, as it is a natural and non-toxic product. However, as with any new skincare product, it’s always a good idea to consult with a healthcare professional before using a magnesium deodorant, especially if you are pregnant or breastfeeding. They can help you to determine whether the product is safe for your individual needs and provide guidance on how to use it.
In general, magnesium is an essential mineral that is important for fetal development during pregnancy, and it is also beneficial for breastfeeding mothers as it can help to support milk production. Many magnesium deodorants are also free from harsh chemicals and artificial fragrances, which makes them a popular choice for pregnant and breastfeeding women who are looking for a natural and gentle deodorant solution. However, always follow the manufacturer’s instructions for use and take any necessary precautions to ensure your safety and the safety of your baby.
How long does it take to see results from using a magnesium deodorant?
The amount of time it takes to see results from using a magnesium deodorant can vary depending on individual factors, such as your skin type, activity level, and personal hygiene habits. Some people may notice an improvement in odor protection and reduced sweat production within a few days of using a magnesium deodorant, while others may take longer to see results.
In general, it’s recommended to give a magnesium deodorant at least a week or two to start seeing noticeable results. This allows the product to start working effectively and for your body to adjust to the new ingredients. It’s also important to remember that magnesium deodorant is not an antiperspirant, so you may still experience some sweat production. However, the magnesium should help to reduce the growth of odor-causing bacteria, leaving you feeling fresh and confident throughout the day.
Final Thoughts
In conclusion, the quest for an effective and natural deodorizing solution has led many to explore alternative options beyond traditional products. The benefits of magnesium in personal care have become increasingly recognized, and its application in deodorants has proven to be particularly advantageous. By harnessing the power of magnesium, individuals can enjoy enhanced protection against odor-causing bacteria while also nurturing their skin with essential minerals.
When selecting a deodorant that meets your needs, it is crucial to consider the formulation, ingredients, and user reviews. The best magnesium deodorants offer a unique blend of efficacy, sustainability, and skin-friendly properties, making them an attractive choice for those seeking a healthier alternative. By choosing a high-quality magnesium deodorant, you can experience the confidence that comes with knowing you are using a product that not only keeps you fresh but also supports your overall well-being. With the numerous options available, finding the perfect magnesium deodorant to suit your lifestyle and preferences is now more accessible than ever.